I have been in customer service for over a decade (wow now I feeel old). I will stay with a company solely because of great customer service, even if their prices are higher, and I am more likely to make an impulse purchase for a company with great customer service.
Some of my customer service favorites are... Sears..Best policies ever! One pet peeve is items scanning at the wrong price, catch it at Sears you get the item for free or $5 off which ever it less. Plus their Kidvantage club, kids wear out clothes just exchange them. I have boys who go through jeans like mad, so of course this was a great deal..one problem, they never seem to wear through Sears jeans, I guess that's why they can stand by their claim!
Another is Verizon my wireless carrier, they have helped me lower my plan to something that works for me, not just their advertised plans.
But poor customer service is just plain wrong, and an email that I saw posted on Facebook this week really shocked me. Before we get into the email let me show you some stats on the effects of poor customer service:
CRM Daily posted an example and I really can't explain it better:
http://www.crm-daily.com/story.xhtml?story_id=021000E9CMW9
Now here is some importat information, sometimes buisnesses feel it is not worth their time in working with a difficult customer, so they would rather sever their ties. Okay they think one less customer complaining is a good thing.
But do companies take into affect that that one customer will tell on average 10 people about their bad experience, those 10 people will share with 10 more..and so on. Now we live in an age of social media to that 10 could easily be 100, and the numbers continue to grow.
I really want this owner to think of that as I read her twitter posts I was shocked at a complete lack of control on the owner's part:
First the twitter comments
Um yes, talking negativly about a customer in a public forum is not good business practice. And while not honoring the voucher is something within your practices let's look at your response to the customer:
" just noticed that all your past purchases with us were at deep discounts, which makes me think that is only why you were shopping with us.
Unfortunately, we are no longer offering those deep discounts so you are right, there is no reason for you to come back.
Thanks for making that clear for us to understand!
Le Papier Studio" This was an actual email sent by the owner of thie website.
Even if the orginal email to the company was rude and demanding, which I haven't seen the email, but from the discussion I have seen I don't think it was, this is simply a poor response.
Here is a suggestion for a better response. "Hi, I am sorry that you are disappointed that we are unable to honor the voucher. Per the terms of the policy the voucher was to have been redeemed before the expiration date or the value is surrendered. I see that you have been a valued customer and I am sorry for any inconvience this may cause."
I don't think the latter response took anymore time to craft then the original response, and while the customer may not have been fully satisfied, adding insult to an already disgruntled customer can lead to losing other loyal customer as well as potential new customers.
Now let's look at some additional twitter comments from the owner, that are again in a public forum:
http://twitter.com/#!/lepapierstudio
Tell me what is the best and worst customer service you have recieved??
An update, the owner did send an apology to the customer, unfortunatly the damage had already been done. Hopefully it will be a learning lesson. And here is a quote to end on that sums it all up!